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OMM/OMD targets commercial that's almost a year-old.
Does anyone realize how long this commercial has been running?

Apparently, whoever told the AFA about this commercial is just now catching it, because in a recent mail-out by the One Million Parents sites, they have, just now, targeted the A&W Root Beer commercial (A&W is owned by Dr. Pepper, by the way) that make the "Dumass/Dumb-Ass" joke that has been used many times. This commercial has been in the running for nearly a year now, and just now, the sites are targeting it? This really doesn't make too much sense.

To make matters worse, they say that Phillipa Dworkin, Vice President-Corporate Communications for Dr Pepper, was "denying the obvious" when saying that the ad was aimed at the more older demographic. Here's what she had to say to them:

"The ad, to us, like anything else, can be interpreted the way an individual wants to...There is nothing here that I think we need to be concerned about...It is a deliberate use of, in terms of, 'yes we know he's saying Dumb Ass instead of Dumas.' It is targeted to an older demographic. It's not targeted to kids. A&W advertising is not targeted to kids...We researched it with groups and it is acceptable to network TV. It is not an offensive ad. It really is not an offensive ad...The ad is definitely not profane."

What is the next line, however, after that particular quote that serves as a heading to the next section of the "issue": Ad aimed at children.

And the very first line afterwards that Wildmon says, in response:

It is obvious that the ad is deliberately aimed at a juvenile audience. Only a juvenile would find the ad funny. And yet Ms. Dworkin denies the obvious.

Talk about not even listening to what she was saying. Wildmon totally ignores everything that was just said, and went ahead and targeted the ad. Not to mention that the ad has been running for near to over a year now.

Furthermore, they have targeted Dr. Pepper's other product, 7-Up, for a similar claim:

A few months ago we brought to your attention an ad for 7-Up in which a man is shown (off camera) exposing himself on a busy street because he was told he needed more "exposure." After hearing from OneMillionDads.com, Dr Pepper (which owns 7-Up) responded by saying that the ad had already run its course and was being discontinued.

Now is the time to act. Send a letter, e-mail, or phone call, saying what you think about this issue. The contact info is the following:

Doug Tough, President
Dr Pepper/Seven Up, Inc.
5301 Legacy Drive
Plano, Texas 75024-9077
Phone: Toll Free Number: 1-800-696-5891 or 1-800-527-7096
E-mail: Doug Tough, Dr Pepper/Seven Up, Inc.